The creation of Allure de Robles was a lifelong dream of winemaker Erich Russell. As a young teacher in Southern California, Erich and three other members of his wine tasting group would take trips in his Ford Econoline van to one of the two original Trader Joe's stores on National Avenue in Los Angeles or the Santa Ana store to find the best wines for the price. Erich and his friends would purchase a couple of interesting wines and go back to the van in the parking lot and taste them to find their favorite. Once they selected what they wanted, they would go back in to the store and buy cases, which almost always were Cote du Rhone wines! As teachers, Erich and his friends needed wines that had tons of flavor but were reasonably priced. All of his friends were also athletes, so they stated a game of basketball where the loser had to supply the bottle of Rhone wine. Erich became a very good basketball player and was named to the All-City Men's Team for four years in a row.

The first vintage of Allure was made in 1989. It was produced from grapes grown in Napa, Sonoma, and Mendocino. It was a nice wine, but not what Erich was looking for. It was only when Erich moved to Paso Robles, on the Central Coast, and planted his vineyards that he realized Paso Robles was indeed the Rhone Region of California.  From this area of California, Erich knew he could produce the style of Rhone wines that he loved when he was young. As of that day, the wine was renamed: Allure de Robles.

Allure de Robles Rhone Style Red wine is composed of Grenache, Syrah, and Mourvedre', as well as other grapes for complexity. Allure Rose' is composed of mostly Mourvedre' and is co-fermented with Grenache and Syrah in the true "Bandol Style" that is dry and crisp
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